Common blog “platforms”, i.e. systems for blogging, include:
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WordPress in KCL: http://blogs.kcl.ac.uk/
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WordPress, hosted for you, for free/paid: http://wordpress.com/
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Class blogs of your students: http://www.edublogs.org/ – however, you need to pay, otherwise you cannot embed anything eg video (or HTML, or widgets, etc). It may be worth my while to pay for one month?
- Tumblr